Published in You Magazine.
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Beechs charitable campaign supporting the National Garden Scheme charities. Cover gained 54% key national trade titles.
Cover gained: 13 specialist Drinks Trade titles targeted, 8 provided prominent cover. Of these front page and or inclusion in Gin features pages were given.
These joint reader offers achieved high levels of interest. For example the joint Champagne Collection and Beech’s Fine Chocolates competition achieved in excess of 20,000 opens with a final result of 3,780 entrants for data capture/direct marketing purposes.