Posts filed under: MARKETING RESEARCH FOR THE FOOD AND DRINK SECTOR

TRENDS FOR THE FOOD AND DRINK INDUSTRY 2023 1.     CONSUMER BEHAVIOUR & THE COST OF LIVING CRISIS Positives: Recent research indicates the following positives: 45% of consumers consider eating and drinking out a fundamental activity of theirs. Around 2 in...
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THE SHAKE UP The Spirits and mixers category, including ready to drink, alcohol free and letterbox cocktail kits, have seen quite a shake up as producers have responded to changes in customer behaviour learnt throughout lockdown. As reported in the...
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RESEARCH – CONSCIOUS CONSUMERISM, CONVENIENCE, SUSTAINABILITY AND BOOMING SALES. As reported by Delish in March 2021, canned wine was expected to be big in the following summer – and it was!  As commented then by co-founder of Glass Half Full...
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